Weave India, an initiative to support weavers and promote Handlooms will be held in the city on August 7th and 8th

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Hyderabad, Telangana: Weave India, an initiative to support weavers and promote Handlooms will be held in the city at Roots College of Design, Film and Media at Jubilee Hills on August 7th and 8th.

An initiative of Roots College of Design, Film and Media, the exhibition-cum-sale is organized on the eve of National Handlooms Day. It will be an event by the weavers for the weavers announced Ms Mutha Prerna Kirthi, Center Head of Roots College of Design, Film and Media. It will promote and bring the spotlight back on to the traditional art of weaving, and promote weaving as art and weavers as artists, she announced. “On National Handloom Day, we would like to salute all those associated with our vibrant handloom and handicrafts sector, she added.

It will be formally kicked off on August 7 on the day of National Handlooms Day. Ms. Bina Rao, one of the Co-Founders of Creative Bee, a well-known design studio which has designed for some of the top fashion and lifestyle labels in the country and multi-store retail giants around the world will be the Chief Guest.

Mr. Shravan Kumar, Fashion Designer of Shravan Studio, a true fashionista with an unparalleled command of latest trends and styles and Mr. Aravind Jashua, Fashion, Costume and Crafts Designer of Thrithvaa Khaadi will be guests of honor.

As you all know every year August 7 is observed as National Handloom Day. It is celebrated annually to commemorate the Swadeshi Movement launched in 1905. Weave India is planned to mark the occasion and celebrate the same and also to make people aware that Handlooms is our Legacy she added.

Stating further in a press note issued in the city today, Ms. Kirthi said “Fashion is the most polluting industry today.

The only way forward is to go sustainable. The best move forward towards sustainability is going back to our ‘Roots’. The theme for the 30 Years Celebration of Roots Collegium is also “Going Back To Roots”. The Pandemic may be bad in many ways. But it is also good in some ways.

Thanks to it Work From Home employees moved to villages began the ‘Work From Village’ Concept. Thanks to this unforeseen, yet very important thing gave many an opportunity to get connected to what we had forsaken especially when it comes to remembering good old and traditional things. So we thought it fit and very appropriate to further consolidate the message of connecting back to our roots.

Through this initiative, we would like to connect millennial and others to Handlooms and its legacy. The handloom is India’s cultural heritage. It is also an important source of livelihood, especially for women, who form around 70% of the weavers or allied workers in the sector. Weave India is an exhibition by weaver and for weavers. 18 Weavers from Venkatagiri, Mangalagiri, Narayanpet, Gollabhama, Gadwal, Kalamkari will take part.. Muslin weavers from West Bengal will also participate.

All these will participate and showcase their products and craftsmanship. Three students of Roots College who started their own CraftsPreneurship will also showcase their products.

Roots College Students, their staff, family members, invited guests and the general public interested in Handlooms and various weavers, fashion designers, fashion lovers, handloom lovers are expected to visit the two-day exhibition cum sale.


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