Lizol Unveils Its Disinfection-Focused Campaign ‘Safetotouch’

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Lizol Unveils Its Disinfection-Focused Campaign ‘Safetotouch’

·         Highlights its product efficacy against the Sars-Cov-2 (Covid-19) virus
·         Importance of cleaning and disinfecting surfacesto kill germs and viruses

New Delhi : Lizol, India’s leading disinfectant brand unveiled its new campaign ‘Safe To Touch’today. The campaign is focused on raising awareness during the ongoing pandemic onthe importanceof surface disinfection to help fight germs and viruses.

Since the onset of theCovid-19 pandemic, Lizol has been educating consumers on understanding the need for disinfectionto help break the chain of this deadly infection.Lizol disinfectant surface cleaner which is manufactured in India has been tested by an internationally accredited external laboratory and proven to be >99.9% effective against the Sars-Cov-2 virus.

Sukhleen Aneja, CMO, Marketing Director, RB Hygiene, South Asia said, “Lizol is a Global disinfection champion and has been working towards educating consumers on the need&importance ofsurface disinfection to protect our loved ones during the ongoing pandemic. We are experiencing a heightened hygiene consciousness around usand in that context it’s important for us to educate consumers on the need for Surface disinfection along with Personal hygiene.Lizol’srange of Disinfectant multi-surface cleanershave been tested and proven effective at killing Covid-19 virus. With the new campaign Lizol aims to educate consumers to not just Clean but Disinfect their homes making every surface Safe to Touch.”

Dr. SkandSaksena, Director R&D, RB Hygiene Home, South Asia highlighted“At RB, we exist to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. Lizol Disinfectant Surface Cleaner is one of the leading hygiene products in RB’s portfolio that has been tested and proven to be>99.9% effective against the Sars-Cov-2 virus. These findings have established that Lizol Disinfectant Surface Cleaner prevents the spread of this deadly infection by disinfecting contaminated surfaces and helps in keeping homes clean and germ free.”

The new campaign is a behavior change campaign conceptualized by McCann and is aimed at educating consumers.Commenting on this Prasoon Joshi, CEO and COO, McCann Worldgroup said, “This film is about educating consumers on protecting themselves and their families from germs and viruses which is very important and relevant in the current scenario. The campaign looking at creating awareness on germs at home not just on the floors but multiple surfaces like doorknobs, kitchen counters etc.”

The ‘Safe To Touch’ campaign will be Pan-India and in multiple Indian languages, focusing on the need to clean and disinfect surfaces to keep loved one’s safe and break the chain of infection.


TVC Link & Credits:

New Lizol Safe To Touch TVC

Production house: Picture Perfect

Producer: Rickii Kapoor/ Sangeeta Kapoor

Director: Milind Dhaimade

DOP: Priya Seth

Post-production: Prime Focus

Music: Gaurav Chatterjee



RB* is driven by its purpose to protect, heal and nurture in a relentless pursuit of a cleaner, healthier world. We fight to make access to the highest-quality hygiene, wellness and nourishment a right, not a privilege, for everyone.

RB is proud to have a stable of trusted household brands found in households in more than 190 countries. These include Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more.  20 million RB products a day are bought by consumers globally.

RB’s passion to put consumers and people first, to seek out new opportunities, to strive for excellence in all that we do, and to build shared success with all our partners, while doing the right thing, always is what guides the work of our 40,000+ diverse and talented colleagues worldwide.

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