Why Men’s Cosmetic Surgery Is Rising in Urban India — Expert Insights from Dr. Karan Shetty  

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Bengaluru, (Karnataka) [India]: Cosmetic surgery is no longer a hush-hush subject among Indian men. Across major metros, more men are choosing aesthetic procedures to improve appearance, confidence, and overall emotional well-being. According to Dr. Karan Shetty — a Board-Certified Plastic Surgeon with over 10 years of experience and a leading expert in male aesthetic surgery at Tara Healthcare, Bengaluru — this change reflects a larger cultural shift in how men perceive self-care and body image.  

A Cultural Shift: Why Urban Indian Men Are Redefining Grooming 

Over the last five years, India has seen a significant increase in male-focused aesthetic treatments. Dr. Shetty notes that this rise is driven by: 

  1. Workplace Competitiveness

In fast-paced industries — from tech to consulting — men increasingly feel the pressure to appear energetic, confident, and camera-ready. 

“Many male patients tell me they want their appearance to match the drive they feel inside,” says Dr. Shetty. 

  1. Influence of Pop Culture & Social Media

Indian actors, athletes, and influencers openly embracing cosmetic procedures has helped normalise them. Younger men especially value sharper jawlines, balanced noses, and clear, youthful skin. 

  1. Growth of Fitness & Body Awareness

With gyms, sports, and fitness content booming, men are paying more attention to body proportions. Gynecomastia correction, abdominal sculpting, and jawline contouring are now among the most sought-after procedures. 

  1. Demand for Subtle, Natural Results

Modern techniques allow for minimal downtime and no obvious “operated” look — something men prioritise.  

Top Cosmetic Procedures Indian Men Are Choosing (2025 Trends) 

Based on clinical observations at Tara Healthcare: 

  • Gynecomastia surgery (male chest correction)
  • Subtle rhinoplasty for men
  • Blepharoplasty (eyelid rejuvenation)
  • High-definition liposuction
  • Chin & jawline enhancement
  • Hair transplant & PRP therapy
  • Non-surgical facial balancing (Botox, fillers, skin tightening)

Dr. Shetty emphasises that the modern male patient seeks refinement, not transformation.  

The Emotional & Psychological Impact 

Global and Indian studies show that men undergoing cosmetic procedures often report: 

  • Higher self-esteem
  • Greater confidence in social interactions
  • Improved performance in professional settings
  • Better mental well-being
  • Enhanced motivation for fitness

Dr. Shetty adds: 

“Many male patients carry quiet insecurities for years. When addressed ethically, cosmetic surgery can create deep emotional relief.”  

India’s Urban Centres Lead the Trend — Especially Bengaluru 

Bengaluru, with its mix of tech professionals, entrepreneurs, and global exposure, has become a key hub for male aesthetic procedures. 

At Tara Healthcare, where Dr. Shetty practices, male patients often seek procedures that offer: 

  • Minimal time away from work
  • Discrete recovery
  • Subtle aesthetic improvement
  • Natural-looking enhancement

Expert Advice from Dr. Karan Shetty for Men Considering Cosmetic Surgery 

To ensure safe, meaningful results, Dr. Shetty recommends: 

Choose a board-certified plastic surgeon 

This significantly reduces risk and improves long-term satisfaction. 

Have clear, realistic expectations 

Understand what can — and cannot — be achieved. 

Prioritise natural-looking outcomes 

Especially important in male aesthetics to preserve masculine features. 

Avoid trends; prioritise balance 

The goal is harmony, not imitation. 

Seek procedures for the right reasons 

Do it for yourself, not as a response to external pressure.  

Ethical, Modern Aesthetic Care at Tara Healthcare 

Tara Healthcare has become a trusted destination for male cosmetic procedures due to: 

  • Modern surgical techniques
  • Natural aesthetic planning
  • Focus on safety & transparency
  • Privacy and personalised care
  • Evidence-based treatments

Dr. Shetty’s practice is built on ethics, precision, and patient comfort.  

About Dr. Karan Shetty 

Dr. Karan Shetty is a Board-Certified Plastic Surgeon with more than 10 years of experience in aesthetic and reconstructive surgery. He specializes in male rhinoplasty, gynecomastia correction, eyelid rejuvenation, body contouring, and hair restoration, and is known for producing natural, masculine, and balanced results.
He practices at Tara Healthcare, Bengaluru, a leading center for plastic surgery and aesthetic medicine. 

Contact Tara Healthcare
📍 Visit Us: No. 681, Ground Floor, 10th A Main Road, 4th Block Jayanagar, Bengaluru – 560011 

📞 Call Us: +91 77607 00133 

Email: info@tarahealthcare.com 

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