When Likes Decide Food Choices: How Social Media Is Fueling India’s Next Heart Disease, Diabetes and Obesity Epidemic….
Mumbai (Maharashtra) [India], 11th February 2026: From the crowded lanes of Mumbai to the traffic-choked streets of Bengaluru and Delhi, the aroma of sizzling street food is part of India’s cultural fabric. Yet behind this vibrant food culture lies a pressing—and worsening—public health crisis. Experts say that today’s outdoor eating habits and pervasive junk food culture are fueling inflammation, metabolic dysfunction, obesity, and cardiovascular disease across all age groups, including children.
And while this trend has deep roots in Indian culinary tradition, public health specialists point to recent lessons from the United States—where attempts to reverse similarly poor dietary patterns illustrate both progress and persistent pitfalls.
A Metabolic Crisis in the Making
“India is facing a quiet but relentless epidemic of metabolic disease, and our everyday food habits are a major driver,” says Dr. Mayuresh Chaudhari, a Mumbai based renowned Cardiologist and Physician scientist, who practiced in Thane, Mumbai until 2023 and now works in Texas, USA. “What was once an occasional indulgence has become an everyday pattern, with serious consequences for metabolic and heart health.”
At the center of this epidemic are energy-dense, nutrient-poor foods: deep-fried snacks, refined carbohydrates, added sugars, and salty processed foods. These promote weight gain, insulin resistance, and chronic low-grade inflammation—key factors in the development of type 2 diabetes and cardiovascular disease.
What Happens Inside the Body
Metabolic syndrome—a cluster of high blood pressure, abnormal cholesterol levels, insulin resistance, and central obesity—is becoming more common in younger Indians. “I have seen patients in their 20s and 30s with deranged glucose metabolism and early signs of heart disease,” Dr. Chaudhari says.
Repeated spikes in blood glucose and unhealthy fats damage the endothelial lining of blood vessels, accelerate atherosclerosis, and place cumulative strain on the heart.
Lessons from the United States: Awareness Without Sustainable Change
The United States has grappled with dietary and metabolic health issues for decades. After long years of rising obesity and its complications, a substantial segment of the population has begun to embrace mindful eating. A dietary approach emphasizing whole foods, lower carbohydrates, healthy fats, and higher lean protein intake to reduce inflammation and improve metabolic markers.
According to data from the U.S. Centers for Disease Control and Prevention, more than 40% of American adults were obese as of the early 2020s, with obesity linked to heart disease, type 2 diabetes, and certain cancers. In response, many Americans have shifted toward low-carb, Mediterranean, and anti-inflammatory diets shown in studies to improve insulin sensitivity and lower cardiovascular risk factors.
Moreover, a 2024 survey by a major U.S. nutrition organization found that self-reported adoption of mindful eating habits, including reduced consumption of added sugars and refined grains, has increased by roughly 20% over the past decade. Many individuals also report focusing more on high-quality proteins and anti-inflammatory foods like vegetables, nuts, and fatty fish.
Despite this increased nutritional awareness, Dr. Chaudhari notes long-term success is still elusive for many.
“A significant number of Americans and also Indians staying in USA are aware of healthy diets and embrace them temporarily, but sustaining those changes long-term remains a challenge,” he explains. “Part of this is behavioral—old habits die hard—and part is environmental, because processed and fast foods are still ubiquitous.”
The Ozempic Phenomenon: Medicine Isn’t a Substitute for Diet
In recent years, medications like semaglutide (commercially known by brand names such as Ozempic and Wegovy) have surged in popularity in the U.S. for weight loss and are now beginning to be widely available in India. These drugs, originally developed for diabetes treatment, reduce appetite and improve weight loss outcomes when combined with lifestyle changes.
However, even in the U.S., where these medications are widely available, the long-term efficacy remains controversial. Multiple studies show that when patients stop taking the drug and return to their previous eating patterns, weight gain often returns. Without sustained dietary modification, metabolic improvements fade away.
Dr. Chaudhari notes, “Medications like Ozempic can assist weight loss, but they are not magic bullets. If underlying dietary choices—high in sugar, refined carbs, unhealthy fats—remain unchanged, the benefits are temporary at best.”
India’s Kids: A Growing Vulnerable Population
Perhaps the most critical battleground is among children. Outside school gates, vendors sell sugary packaged drinks and fried snacks, contributing to rising childhood obesity rates. Pediatricians report increasing numbers of children showing early signs of insulin resistance—once considered rare in India.
“Childhood obesity sets the stage for lifelong cardiovascular risk,” Dr. Chaudhari warns. “It’s no longer a cosmetic issue; it’s a medical emergency.”
Cultural, Social, and Economic Drivers
Food in India is more than nutrition—it is identity, celebration, and community. But when street food and junk food become everyday affair, health consequences follow.
“Food is joy in India,” says Dr. Chaudhari, “but when it becomes habitual and unbalanced, it undermines health.The rise of food bloggers and viral social media reels has significantly altered eating behavior, encouraging frequent outdoor consumption of calorie-dense, nutritionally poor foods. Constant visual exposure to indulgent meals lowers restraint, increases cravings, and promotes habitual overeating, contributing to worsening metabolic health.”
Economic, cultural and social factors also play a role: busy work schedules, long commutes, rising incomes, frequent celebrations and pervasive marketing make processed foods appealing.
A Path Toward Balance and Health
Despite these challenges, public health experts see pathways for change that preserve culture while promoting health:
- Mindful eating through education and awareness in schools and communities.
- Healthier street food options with reduced oil, butter, salt, and sugar.
- Promotion of whole foods, vegetables, lean proteins.
- Aligned with FSSAI’s front-of-pack labelling initiative, simple color-coded indicators—such as green, yellow, and red—can provide an at-a-glance assessment of foods high in sugar, salt, and unhealthy fats, helping consumers make heart-healthy choices, not only on packaged food but also on restaurant’s menu cards.
- Urban planning encourages physical activity.
- Family-level habits emphasizing home-cooked meals.
“Small, consistent changes make an outsized difference,” Dr. Chaudhari says. “Replace sugary drinks with water, choose grilled over fried foods, make vegetables a larger part of the plate, substitute proteins over carbs, and prioritize daily activity.”
Conclusion: Culture, Choice, and Cardiometabolic Health
India’s food heritage is a source of national pride—but nourishing heritage and nourishing bodies are not mutually exclusive.
“We don’t need to give up taste,” Dr. Chaudhari concludes, “we need to evolve how we eat. Enjoy your food but make choices that support your health for decades to come.”
Whether in India or abroad., the message is clear: dietary habits determine long-term health more than any pill can. The challenge now is to ensure that culinary culture fuels life rather than undermines it….certainly more so for genetically not-so gifted south-east Asians like us!
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