Roshan Singh Bisht, Founder & CEO of Asort.com, Discusses the Future of Co-Commerce and Democratizing Entrepreneurship
In an exclusive interaction, Roshan Singh Bisht, Founder & CEO of Asort.com, delves into how the company is revolutionizing the entrepreneurial landscape through its unique co-commerce model. By bridging the gap between aspiring entrepreneurs and essential business resources, Asort.com is empowering individuals to build sustainable businesses with minimal investment. From leveraging AI-driven technology to fostering a culture of innovation and strategic partnerships, Bisht shares key insights into Asort.com’s growth, impact, and vision for the future.
1. What inspired the foundation of your company, and what is its core mission?
Asort.com was founded with a vision to democratize entrepreneurship by creating opportunities for individuals to build and grow their businesses without financial constraints. Recognizing the challenges aspiring entrepreneurs face, such as lack of capital, resources, and market access, we introduced India’s first co-commerce model. Our core mission is to empower individuals by providing them with the tools, training, and community support needed to achieve financial independence and professional growth. At Asort.com, we believe in fostering an inclusive business environment where anyone with ambition can succeed, regardless of their background.
2. Can you briefly describe your primary product/service offerings?
Asort.com is India’s first co-commerce platform, connecting entrepreneurs with premium fashion, lifestyle, and wellness products. Our ecosystem offers a curated selection of exclusive brands, including Mr. Huffman, Ifazone, Kuefit, Solasta, Cape&Cloth and Amiiga, catering to diverse fashion and beauty needs. In addition to high-quality products, we provide business tools, mentorship programs, and digital resources to help individuals start and scale their entrepreneurial ventures. Our digital-first approach simplifies product sourcing, business management, and community-driven commerce, ensuring a seamless experience for our partners.
3. What differentiates your company from competitors in the market?
What distinguishes Asort.com is our innovative co-commerce model, which enables people to become entrepreneurs with little capital. Unlike other e-commerce or direct selling sites, we merge entrepreneurship with community-based growth, enabling partners to earn while they learn. Our emphasis on financial freedom, mentorship, and a supportive environment guarantees long-term success for our members. In addition, we value product quality, individualized learning, and creative digital solutions, making entrepreneurship more accessible and sustainable. Our model is not merely about selling it’s about building a community of independent entrepreneurs who develop together.
4. How has your company evolved since its inception?
Since our inception, Asort.com has evolved from a niche platform to a nationwide movement of entrepreneurs. We started with a simple vision to enable financial independence through entrepreneurship and have since grown into a thriving ecosystem. Over the years, we have expanded our product categories, introduced digital transformation initiatives, and built strong partnerships to enhance our platform. Our technology-driven approach, continuous upskilling programs, and commitment to innovation have helped us adapt to market trends and consumer needs. Today, Asort.com is more than just a platform; it is a community that fosters business growth and financial self-sufficiency.
5. What strategies do you use to maintain customer loyalty and satisfaction?
Customer loyalty and satisfaction are at the heart of our business. We achieve this by offering high-quality products, transparent business practices, and continuous support to our entrepreneurial community. Our platform provides regular training sessions, business insights, and real-time assistance to help our partners succeed. Additionally, we engage with our community through interactive events, leadership programs, and mentorship initiatives to ensure they feel valued and supported. By prioritizing customer experience, fostering trust, and evolving based on feedback, we build lasting relationships with our partners and customers.
6. How do you ensure sustainability and social responsibility in your operations?
At Asort.com, we are committed to sustainability and ethical business practices. We focus on responsible sourcing, ensuring that our products meet quality and environmental standards. Our business model promotes conscious consumerism by empowering individuals to make informed decisions about their purchases and entrepreneurial ventures. Additionally, we invest in community-building initiatives, skill development programs, and financial literacy training to uplift individuals and contribute to economic growth. Sustainability for us is not just about the environment; it is about creating a long-term, positive impact on people’s lives.
7. What are your company’s goals for the next 5 years?
In the next five years, we hope to increase our reach and deepen our co-commerce model by adopting more sophisticated technology, entering new product categories, and refining our training programs. We intend to bring aboard more entrepreneurs, enabling more individuals in India to own businesses. Furthermore, we will further advance in the online world with the use of AI-based insights, automation, and intelligent business solutions to better streamline our platform. Our vision is to emerge as the number one co-commerce platform that changes how entrepreneurship is seen and experienced, enabling millions of people to be financially independent and successful for life.
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