Graphiedit: A Creative Startup Scaling Cinematic Storytelling
In India’s rapidly expanding creative economy, Graphiedit has emerged as a new-age creative startup, steadily building its position in animation-led and cinematic video production. The venture represents a shift in how creative businesses are being built—lean in structure, strong in execution, and scalable by design.
Founded by Lokesh Bhatt and Suraj Sharma, Graphiedit reflects a mindset where creativity is treated not just as art, but as a long-term business asset.
From Creative Execution to Startup Thinking
Graphiedit started with hands-on execution in animation, CGI, motion-driven visuals, and cinematic storytelling, and gradually evolved into a structured startup with defined workflows and a clear growth roadmap.
The founders’ approach has remained consistent:
Prioritise quality and delivery over noise
Build a portfolio that compounds value
Scale only after credibility is established
This discipline has helped Graphiedit move beyond the identity of a conventional creative service provider.
Turning Sound into Visual Experience
At a fundamental level, Graphiedit is reshaping how audiences consume music and devotional content. Songs and bhajans that were once only meant to be heard are now designed to be visually experienced through cinematic narratives and animation-driven storytelling.
This transition from audio-first to screen-first content has allowed artists, labels, and creators to deepen audience engagement in an increasingly visual digital ecosystem.
Startup Infrastructure and Team
While still lean in size, Graphiedit operates as a fully functional startup with its own setup and a dedicated core team. The founders emphasise building internal capability early, ensuring creative control, delivery consistency, and readiness for scale.
This balance between agility and structure positions Graphiedit as a startup prepared for growth rather than short-term volume.
Valuation and Market Standing
Based on current traction, body of work, and future potential, Graphiedit’s valuation is estimated at approximately ₹4–5 crore, placing it in the early-growth category of India’s creative startup landscape.
Industry observers note that startups combining animation, cinematic storytelling, and music-focused visual formats are increasingly being viewed as scalable creative businesses rather than traditional agencies.
The Road Ahead
With plans to expand internationally and develop original cinematic IPs, Graphiedit is positioning itself beyond client-led execution. The long-term vision is to build a globally relevant creative startup rooted in Indian storytelling and visual innovation.
In essence, Graphiedit represents a new generation of Indian startups—where creativity is the foundation, and scale is the outcome.
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